Social Media: The Strategy
In any social media program number one strategy should be is to listen. Social –media platforms are for people and not necessarily for companies. Social networks are making it easier for businesses to make money on a huge audience. Social Networking is becoming popular with businesses. Social-media platforms are meant for businesses that are not all about business. Social –media platforms will work for businesses that care about their customers and what their customers are thinking and saying about them. If you own a business, and you are going to use a social-media platform, such as, Facebook, or Twitter, you will be most successful if you do the following:
- Listen. How you listen to your customer when interacting with online will prove successful or unsuccessful for your business. Social Media should be about valuing your customer opinions and to learn from them. It is imperative that you make it a priority to listen and learn from your customers.
- You should monitor your social-media campaigns. You should collect, quantify, and learn what customers are saying about you online. The more you learn, the more you can strategically plan how you will entice your customer.
- Determine who is going to be responsible for your social media campaign, and who is going to be responsible for the day to day managing.