Strategically Placing Your Website Link
Throughout my recent research, I have found some information on how to strategically link your website with high traffic websites to boost sales and recognition. Susan Sweeney, author of 101 Ways to Promote Your Website, has written some awesome stuff about linking your site and more in this book.
It will become important for you to choose links to your site that will help you in your search engine ranking, and drive traffic to your website. These links should come from web pages, blogs, and other social media websites. Developing a link strategy is going to be one of the most critical elements of marketing on the internet. Coming up with a link strategy is time-consuming, but well worth the effort. Links are important because, if they are placed properly, they can really help increase traffic to your site.
The popular search engines use link popularity and relevancy for their ranking criteria. The more links that are associated with your website, the more popular it becomes. The more links you have to your website, can boost your placement with the search engines. Also, the more links to your site, the search engine spiders will be able to find you. Now how to go about strategically link your site:
- Link to every high-traffic site that is of interest to your target market
- Develop a strategy to find these sites and arrange your links.
- Start with the popular search engines
- Search your most relevant keywords
- Investigate the top sites for link possibilities
- Make a list of your most important keywords for your website using your master keyword list.
There are many more strategies she talks about. I recommend anyone who has a website, and needs help promoting it, to get this book. She also has a free course at http://www.susansweeney.com